CHAPTER I: ASHBURY

DREAM GIRL
Out with the Mad Men; in with the Dream Girl. Women dreamed big in the 1960s. They envisioned a world where they and their daughters would have equal rights and opportunities. Janis Joplin and Grace Slick rocked the radio, representing their Haight-Ashbury sisters, while Diana Ross and The Supremes ruled the airwaves with Motown glamor. The dream catcher on our Dream Girl print comes from native North American cultures, who believed it let the good dreams in and kept the nightmares out.
Shop Dream Girl >
DAISY CHAIN
“Be sure to wear some flowers in your hair” is a lyric from one of the most iconic songs of the 1960s, If You’re Going to San Francisco. Flower Power was a slogan of Haight-Ashbury’s Summer of Love in 1967. The peace sign defined youth culture’s anti-war movement. It was designed as a symbol of nuclear disarmament. Before downloads, if you heard a song on the radio, you’d buy a “45” vinyl record and play it on your turntable. Peace, flowers and music.